By Brye Bishop (c) 2009
Let’s face it, anyone can build a website. There are countless companies out there offering a vast array of web building solutions, some good, some great, and some quite frankly are a complete waste of time! But throwing together a website is really only part of the story, only part of the process. There are literally, hundreds of thousands of web pages, that won’t ever be viewed and therefore stand no chance of commercial success. Some of those sites are relatively good; unfortunately their owners have misunderstood the process and have the cart before the horse…
In the online world no one just happens by your website, credÃt card in hand! If you’ve yet to build your website, or about to create a new site, stop! consider first exactly what you wish to achieve with that site, before you start. “Creating a website should follow a process proven to deliver a commercial end result… or run the risk of ending up, just another pretty picture in cyberspace!
Fortunately there is a process, and I highly recommend you take a look at it… perhaps you already know it…
Content > Traffic > Pre-sell > Monetize
A time tested, 4 step process, proven to produce websites that deliver… commercially! Ok so, let’s now look briefly at each step and why they work in this particular order.
1. Numoro Uno, as always. Content. Very, very important. Building information-rich sites is crucial. You must have high quality, unique, relevant content on your site, A; because you want to attract visitors in the first place and B; to generate long term, search engine based free traffic.
Online, people are looking for solutions, for information that leads to solutions. They use the search engines to hunt for the most relevant facts to reach this end goal solution. Your job is therefore easy… give it to them… but don’t just plonk down any old garbage and hope for the best… take your time, put in the effort, provide good quality information that will over-deliver and keep your visitor interested, satisfy her need and you will be rewarded. Over time, gradually add new fresh, useful content and you will be creating web pages valued by humans and search engines alike. On the internet, high value content is king!
